When you are planning your corporate entertainment for an event, it is very possible that your focus is on making the event unforgettable for all the guests. But there is a fine line between being responsible for a great event and one that people will only remember when whispering your name as one of the worst that was ever planned.
How can you get your corporate event entertainment right to suit all tastes and make everyone believe it was just right for the occasion? Remember at all times that your objective is to be building stronger teams either internally or with external partners and everyone should get a positive experience from your corporate entertainment.
Guess who’s coming to dinner?
Well you don’t have to guess, as the guest list will be provided well in advance if the event managers are well prepared. Now you have to settle down to profiling the event so that you know who will be there, where they are from and what ages and religions or persuasions they may be from. As an extreme example arranging a whisky tasting and presentation for a predominantly Muslim audience is hardly going to go down well at all.
So you need to know the following:
• Is this an internal company event or will suppliers and customers also be present
• What is the general format, when are people expected to arrive how long will the event go on for? And how much free time will there be between the different sections of the event?
• What is the entertainment budget available?
• Are there any particular entertainments that would be suitable or definitely off limits for the intended audience?
• The age and makeup of the audience; for example a sales persons orientated audience may be entertained by competitions such as a darts contest where they perform in public, whereas an audience made up of older administrative staff might prefer a program where the entertainment is laid on and they do not need to participate much apart from giving a round of applause from time to time.
• Remember that some corporate entertaining can last for just a few hours and other events can take place over a number of days so you need to plan accordingly.
Here’s a look at some of the corporate entertainment options you can go for:
Safe options you can go with
• A magician with card and illusionary tricks moving table by table.
• A cartoonist who sketches humorous caricatures of the person at the table.
• Gambling tables: the participant can gamble for plastic chips without any financial gain or loss.
• Quiz sessions: tables compete against each other to answer questions and win points, with either written answers submitted or vocal responses.
• Guess the value auctions: individuals “bid” for items shown on screen to try to bag the best bargain and win the best buyer prize for their table.
More challenging options
• The darts competition: each table chooses some darts players and they aim to score points than other tables with an eventual champion table.
• Hypnotism of one or more of the audience: this has a great audience wow factor but could make some participants uncomfortable.
• Did you know? Some fact about an individual attending in which the agreeing participant gives a little known piece of information “He or she plays the Violin for the local orchestra” and the audience has to choose from a given short list.
Make sure that you get signed off on your plan
As this is a corporate event, it is strongly advised that you don’t just get the Ok from the event administrator but from as high up in the organization as possible. Any problems that occur because your entertainment was inappropriate in the eyes of senior management, either for internal event or one involving outside participants, will ultimately lead to you getting the blame so plan, present and prepare meticulously!